Determinants for Positioning and Promoting TVET in Tanzania: Information for Developing a Marketing Strategy
Keywords:Marketing, Promotion, TVET, Strategy, Tourism and Extractives
This paper highlights important determinants for positioning and promoting TVET programs in Tanzania. The paper provides information that could provide operational insight to support the development of a marketing strategy and tools to promote TVET programs. While conducting this study, we reviewed literature to gain a better understanding of the situation of TVET in Tanzania. The findings from the literature review are complemented by a qualitative field study that analyses the factors, challenges and determinants for positioning and marketing of TVET in Tanzania.
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