Increasing the Effectiveness of Facebook Ads Campaign: A Case Study on Video Advertising

Authors

  • Nur Irdina Aniqah Mohamad Rizal Universiti Tun Hussein Onn Malaysia Author
  • Nurin Ellisya Zuhairi Universiti Tun Hussein Onn Malaysia Author
  • Nur Putri Balqis Mohd Nasri Universiti Tun Hussein Onn Malaysia Author
  • Mohd Zulariffin Md Maarof Universiti Tun Hussein Onn Malaysia Author

Keywords:

Facebook Ads, Video advertising, Digital marketing, Audience targeting, Conversion rates, Engagement

Abstract

Ads campaigns, aiming to enhance engagement and conversion rates. Leveraging Facebook's vast user base, businesses increasingly utilize dynamic video content for targeted advertising. The study analyzes key factors such as content quality, video length, audience targeting, and call-to-action (CTA) effectiveness.

Data from various campaigns indicate that high-quality, concise videos with clear messaging and strong CTAs perform significantly better. Effective audience segmentation based on demographics and interests also boosts engagement and conversions.

Downloads

Download data is not yet available.

Downloads

Published

03-01-2025

Issue

Vol. 6 No. 1 (2025): MARI

Section

Applied Sciences

How to Cite

Mohamad Rizal, N. I. A. ., Zuhairi, N. E. ., Mohd Nasri, N. P. B. ., & Md Maarof, M. Z. . (2025). Increasing the Effectiveness of Facebook Ads Campaign: A Case Study on Video Advertising. Multidisciplinary Applied Research and Innovation, 6(1), 147-152. https://publisher.uthm.edu.my/periodicals/index.php/mari/article/view/17960