ORGANISING MICE EVENT IN MALAYSIA

This book is targeted to students, researchers and also event practitioners who are dealing with event management. It is resourceful to postgraduate students who are carrying research work and also to undergraduate students in their final year project where this book describes the research process that includes the analysis of data. This book is organised into five chapters where the first chapter describes the meaning of event and also event management together with event planning process. The second chapter is about MICE event that portraying Malaysia as new international destination for the event. The third chapter identifies success factors of event management. While, the fourth chapter presents a research work on identifying critical success factors of MICE event management and the final chapter elaborates the application of critical success factors in organising MICE event.