CONTINUOUS CREATION OF ENTREPRENEURIAL ORIENTATION: A REWARD AND REINFORCEMENT PERSPECTIVE

  • Shathees Baskaran UNIVERSITI TEKNOLOGI MALAYSIA
  • Nomahaza Mahadi UNIVERSITI TEKNOLOGI MALAYSIA
  • Siti Zaleha Abdul Rasid UNIVERSITI TEKNOLOGI MALAYSIA
  • Nor Aiza Mohd Zamil UNIVERSITI TEKNOLOGI MALAYSIA
Keywords: reward and reinforcement, entrepreneurial orientation, innovativeness, pro-activeness, risk-taking

Abstract

Entrepreneurial orientation is important for organization’s sustainability. However, there are continuous debates discussing about organizational factors that activate entrepreneurial orientation among employees. Using data for three cement manufacturing companies in the southern part of Peninsular Malaysia, this study examined the influence of reward and reinforcement in creating entrepreneurial orientation among employees. A quantitative research occupying a web based online survey was adopted in the research. Three hypotheses examining the relationship between reward and reinforcement and three entrepreneurial orientation dimensions were formulated and tested in the research. With a response rate of 70.4 per cent, the statistical finding revealed that reward and reinforcement has significant relationship with only innovativeness while it has failed to provide similar evidence of significant association for risk-taking and also pro-activeness.

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Published
13-02-2018
How to Cite
Baskaran, S., Mahadi, N., Abdul Rasid, S. Z., & Mohd Zamil, N. A. (2018). CONTINUOUS CREATION OF ENTREPRENEURIAL ORIENTATION: A REWARD AND REINFORCEMENT PERSPECTIVE. Journal of Technology Management and Business, 5(2). Retrieved from https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/1933
Section
Articles