E-Business Adoption among Women-Owned Small and Medium-Sized Enterprises in Malaysia: A Conceptual Perspective
Keywords:
E-Business, small and medium entreprise, firm performance, diffusion of innovation (DOI), Resource-Based Vied (RBV), women entrepreneursAbstract
This conceptual study examines relative advantage, compatibility, and complexity as technological drivers of e-business adoption among women-owned small and medium-sized enterprises (WOSMEs) in Malaysia. The mediating effect of e-business adoption between the technological variables and WOSME performance is also discussed. Literature on the technological factors of e-business adoption is reviewed and classified to develop an extended conceptual framework. The conceptual framework serves as a foundation for future empirical research and offers practitioners insights into the benefits of e-business adoption for WOSMEs in Malaysia. Specifically, e-business adoption can secure competitive advantages in terms of efficiency, sales performance, customer satisfaction, and relationship development. Even though this study presented the fundamental conceptual framework to comprehend e-business adoption among WOSMEs in Malaysia, future research offers a huge possibility to expand the framework and explain the key constructs' roles in determining performance.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.