Network Topology of People NEWS

  • Norhaidah Mohd Asrah Universiti Tun Hussein Onn Malaysia
  • Rohayu Mohd Salleh Universiti Tun Hussein Onn Malaysia
  • Noor Amiza Zulkifli Universiti Tun Hussein Onn Malaysia
Keywords: Public opinion survey, social network analysis, minimal spanning tree, centrality measures

Abstract

The new method in a survey on public opinion called People NEWS will be highlighted. The application of NEWS which stand for needs, expectations, wants and satisfaction will be highlighted in the process of air travel in Malaysia. The passenger’s opinions according to their NEWS from the first stage process at the departure airport until the final process at the arrival airport will be discussed based on their network topology. The information from the NEWS network can be filtered by using the minimal spanning tree and the description about the behaviour of the network can be explained by using centrality measures.  Some important results and recommendations based on passenger’s NEWS for Malaysian commercial flights will be highlighted.

Author Biography

Norhaidah Mohd Asrah, Universiti Tun Hussein Onn Malaysia
Senior Lecturer
Published
2017-12-26
How to Cite
Mohd Asrah, N., Mohd Salleh, R., & Zulkifli, N. A. (2017). Network Topology of People NEWS. Journal of Science and Technology, 9(3). Retrieved from https://publisher.uthm.edu.my/ojs/index.php/JST/article/view/2026