An Instructional Approach for Product Features and Customer Preference Identification Using Product Reviews

  • Soon Chong Johnson Lim UNIVERSITI TEKNOLOGI TUN HUSSEIN ONN MALAYSIA
  • Anies Faziehan Zakaria Universiti Tun Hussein Onn Malaysia

Abstract

Product design is a rapidly growing area that utilizes various technology and innovation to meet customer needs. In design, identifying customer needs is the first step toward designing a successful product. The conventional methods of obtaining customer needs are through surveys, questionnaires, and interviews. However, in the era of rapid development of the internet, consumer nowadays have a tendency to share their product experiences online. Thus, in the design perspective, online product reviews are one of the valuable sources to obtain user requirements. This study proposes the development of an instructional kit for product features and customer preference identification using product review documents. An instructional kit was developed to obtain user preferences using ADDIE development method. Three laptop brands were chosen and a total of 60 product reviews documents were retrieved from the two selected websites. The collection of data scores was analyzed using statistical approach to identify correct tag set. For evaluation of instructional kit, ten respondents with non-engineering background were involved to examine the effectiveness of the approach. The performance grades were determined using four achievement levels, with excellent score of 67 marks and above and passing score of 43 marks. The result shows that nine out of ten respondents were categoriezed under excellent score. The findings of this study indicated the suitability and applicability of the instructional kit for analyzing user preferences using online reviews.

Author Biographies

Soon Chong Johnson Lim, UNIVERSITI TEKNOLOGI TUN HUSSEIN ONN MALAYSIA

JABATAN PENDIDIKAN KEJURUTERAAN

FAKULTI PENDIDIKAN TEKNIKAL DAN VOKASIONAL

UNIVERSITI TEKNOLOGI TUN HUSSEIN ONN MALAYSIA

 

Anies Faziehan Zakaria, Universiti Tun Hussein Onn Malaysia

Department of Engineering Education 

Universiti Tun Hussein Onn Malaysia

Published
03-03-2017
How to Cite
Johnson Lim, S. C., & Zakaria, A. F. (2017). An Instructional Approach for Product Features and Customer Preference Identification Using Product Reviews. Engineering & Technology Research, 1(1), 16-21. Retrieved from https://publisher.uthm.edu.my/periodicals/index.php/etr/article/view/1249