Baskaran S, Mahadi N, Abdul Rasid SZ, Mohd Zamil NA. CONTINUOUS CREATION OF ENTREPRENEURIAL ORIENTATION: A REWARD AND REINFORCEMENT PERSPECTIVE. jtmb. 2018;5(2). Accessed May 2, 2024. https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/1933