1.
Virja Riandi, Istimaroh. The Effect of Product Innovation on Purchase Decision Through Purchase Intention as an Intervening Variable at Cafe Kopi Kenangan in Samarinda. rmtb [Internet]. 2024 Dec. 1 [cited 2026 Apr. 8];5(2):969-75. Available from: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/17809