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Tey Wee Ning, Hafizah Zulkipli. The Relationship Between Key Operational Factors and Customer Retention Toward Supermarkets in Batu Pahat, Johor. rmtb [Internet]. 2024 Jun. 25 [cited 2024 Jul. 18];5(1):666-75. Available from: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/16100