1.
Yeo ZX, R. Chandrashekar. The Influence of Personalized AI on Consumers’ Engagement in E-commerce among Generation Z in Penang. rmtb [Internet]. 2026 Jun. 18 [cited 2026 Jul. 23];7(1):176-88. Available from: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/23534