Yan, N.S., Ahmad, N. and Abu Seman, N.A. (2025) “Factors Influencing Purchase Intention Towards Private Label Brand Among Undergraduate Students”, Research in Management of Technology and Business, 6(2), pp. 626–635. Available at: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/21830 (Accessed: 7 April 2026).