Abdul Zaini, S. and Salim, S.A. (2023) “The Role of Live Streaming Towards Customer Engagement in Online Shopping”, Research in Management of Technology and Business, 4(1), pp. 500–516. Available at: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/11692 (Accessed: 18 July 2024).