TEOW, Yi Fang; ZULKIPLI, Hafizah. Relationship between Live Streaming Features and Consumer Purchase Intention in the Context of Malaysian E-Commerce. Research in Management of Technology and Business, [S. l.], v. 6, n. 2, p. 191–205, 2025. Disponível em: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/21653. Acesso em: 7 apr. 2026.