TEY WEE NING; HAFIZAH ZULKIPLI. The Relationship Between Key Operational Factors and Customer Retention Toward Supermarkets in Batu Pahat, Johor. Research in Management of Technology and Business, [S. l.], v. 5, n. 1, p. 666–675, 2024. Disponível em: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/16100. Acesso em: 12 mar. 2026.