ABDUL ZAINI, Sharmella; SALIM, Siti Aisyah. The Role of Live Streaming Towards Customer Engagement in Online Shopping. Research in Management of Technology and Business, [S. l.], v. 4, n. 1, p. 500–516, 2023. Disponível em: https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/11692. Acesso em: 8 apr. 2026.