Rahim HL, Rosly HE. PSYCHOGRAPHIC CHARACTERISTICS INFLUENCING CONSUMER BEHAVIOUR TOWARDS ONLINE PURCHASE INTENTION: A STUDY ON GENDER DIFFERENCES. jtmb [Internet]. 2014 Dec. 14 [cited 2024 Jul. 18];1(2). Available from: https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/983