Ahmad, Roslizawati. “FATAL BRAND CRISIS: CAN BOLSTERING STRATEGY REBUILD THE TARNISHED REPUTATION?”. Journal of Technology Management and Business 4, no. 2 (December 5, 2017). Accessed July 3, 2022. https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/1627.