Rahim, Hardy Loh, and Hardi Emrie Rosly. “PSYCHOGRAPHIC CHARACTERISTICS INFLUENCING CONSUMER BEHAVIOUR TOWARDS ONLINE PURCHASE INTENTION: A STUDY ON GENDER DIFFERENCES”. Journal of Technology Management and Business, vol. 1, no. 2, Dec. 2014, https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/983.