AHMAD, R.; WORLU, O. DOES REBRANDING AS NAME CHANGE REBUILD OR DESTROY BRAND EQUITY (CUSTOMER LOYALTY AND BRAND REPUTATION) AFTER BRAND CRISIS?:THE CASE OF MALAYSIAN AIRLINE SYSTEM (MAS). Journal of Technology Management and Business, [S. l.], v. 6, n. 2, 2019. Disponível em: https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/2973. Acesso em: 28 feb. 2024.