AHMAD, R. FATAL BRAND CRISIS: CAN BOLSTERING STRATEGY REBUILD THE TARNISHED REPUTATION?. Journal of Technology Management and Business, [S. l.], v. 4, n. 2, 2017. Disponível em: https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/1627. Acesso em: 4 jul. 2022.