Mardhatilah D, Omar A, Septiari ED. A Literature Review on Persuasive Communication: Utilising Elaboration Likelihood Model to Understand Consumer Engagement on Social Media Platforms. jtmb. 2023;10(2):87-100. Accessed July 18, 2024. https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/14986