1.
Karim R, Fayez MA. Mediating Role of Brand Image in the Relationship between Corporate Social Responsibility & Brand Equity: An Investigation on Unilever Bangladesh. jtmb. 2020;7(2):1-13. Accessed July 1, 2024. https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/6792