Randa Mokhtar Hussein, Khaw KW, Amira Gaber, Xinying Chew. Examining the Behaviors and Preferences of Online Shopping Customers Using Clustering Techniques. jscdm. 2024;5(1):104-121. Accessed April 8, 2026. https://publisher.uthm.edu.my/ojs/index.php/jscdm/article/view/16795