Samsudin, Zurina, and Nur Hana Nazihah Muhammad Sabri. “From Business Plan to Market Entry: A Case Study of Premium Bites Cookies in Malaysia’s F&B SME Sector”. JBS Nexus, vol. 2, no. 2, Dec. 2025, pp. 9-15, https://publisher.uthm.edu.my/ojs/index.php/jbsnexus/article/view/22553.