Z. Samsudin and N. H. N. . Muhammad Sabri, “From Business Plan to Market Entry: A Case Study of Premium Bites Cookies in Malaysia’s F&B SME Sector”, JBS Nexus, vol. 2, no. 2, pp. 9–15, Dec. 2025, Accessed: Mar. 11, 2026. [Online]. Available: https://publisher.uthm.edu.my/ojs/index.php/jbsnexus/article/view/22553