OTHMAN, Bestoon; N. MOHAMAD KHAN, Twana; AHMAD, Paiman. The Effects of Service Quality and Service Marketing Mix on Customer Retention Towards Budget Hotels in Iraq The Mediating Role of Service Value. JBS Nexus, [S. l.], v. 3, n. 1, p. 10–26, 2026. Disponível em: https://publisher.uthm.edu.my/ojs/index.php/jbsnexus/article/view/24883. Acesso em: 24 jul. 2026.