Samsudin Z, Muhammad Sabri NHN. From Business Plan to Market Entry: A Case Study of Premium Bites Cookies in Malaysia’s F&B SME Sector. JBS Nexus. 2025;2(2):9-15. Accessed March 11, 2026. https://publisher.uthm.edu.my/ojs/index.php/jbsnexus/article/view/22553