1.
Ahmad AR, Chin Khang W, Abu Seman NA. Understanding Consumer Preferences in the Funeral Service Industry: Insights from the Johor Bahru Market. JBS Nexus. 2025;2(1):39-46. Accessed April 7, 2026. https://publisher.uthm.edu.my/ojs/index.php/jbsnexus/article/view/21156